Wednesday 1 September 2004

The Light and Dark Sides of web design

I like this article on website design, because it picks on dark-side advertisers who want to squeeze you to see how much money comes out. Light-side advertisers, on the other hand, attract you to their product with truthful information and their website developers are there to help you buy, not trick you into it. They build loyalty this way, and will probably get more of your money over time.

This is why evil loses in the end - the power may come quickly, and the short-term gains are noticeable, but good wins because of a longer-term build-up to greater power.

Mokalus of Borg

PS - Just about everything in life can be related back to The Force.
PPS - Advertising, however, is one of the easier examples.

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