Wednesday 6 October 2004

The Long Tail

I really never thought I'd say it, but I love economics. Actually, let me be more specific: I love the effect of the web on economics. Combine the elimination of distance with cheap virtual shelf space and suddenly the niche markets get their say. Not only that, but because there are so many of them, they build up to a powerful combined force that is greater than traditional physical markets. As long as advertisers and distributors get their heads around this idea, the media of the 21st century can be a very different place.

Mokalus of Borg

PS - The web changes everything.
PPS - We still need to feed the world, though. Let's do that, too.

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