Wednesday 15 March 2006

Fragmentation of the distribution channels

Media and its distribution is changing, and the evidence is all around us. Consumers have greater power than ever before to communicate to each other how good or bad a product is before anyone even buys it. We see symptoms of this in the digital rights restrictions and anti-customer technology being foisted on us by big media - they're deathly afraid of the changing marketplace, and so they enshrine their old ways with restrictive technology and attempted new laws. When the snap finally comes, it won't be back to the media companies' "good old days". It will be a new age of digital media where the Sonys of the wold have less control, less power and, yes, less money. Small-time distributors and media producers will rise, unhindered by the spectre of high-cost publishing and regional distribution models with production batch limits. That is the world the big media machines fear: the one where they have to be good to survive.

Mokalus of Borg

PS - Apple's iTunes Music Store should have made it possible for tiny bands to get worldwide sales distribution.
PPS - Instead, big music companies are in charge and it is too restrictive.

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