For some bibliophiles, it might be handy to keep their reading list elsewhere and have it managed by the library. Each item could be delivered by mail as the previous one was returned. In essence, it would be Netflix for books.
Mokalus of Borg
PS - Not sure how much you could charge for it, though.
PPS - Probably just postage.
UPDATE: Lifehacker linked to BookSwim on 23-Aug-2007. Their base plan is $20/month for 3 books at a time.
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