The smell of Subway restaurants is as much a trademark as their name or logo, but it's not designed. I'd have to call it an "emergent trademark", because it just came about from their particular combination of breads, sauces and other sandwich components. It is strongly associated with that brand, at least for me, and is quite recognisable.
Mokalus of Borg
PS - It's hard to put a trademark notice on a smell, though.
PPS - I'm sure some perfume manufacturers have tried before.
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